Jess Webb has worked in agribusiness for 10 years, holds an MBA, sits on three boards and is a mum of two young boys.  So when she and her husband chose to buy a farm outside of Uralla in the New England, to invest their future in the Australian wool industry, we knew she must have crunched the numbers. 

CEO of Planet Protector Packaging, Joanne Howarth has developed an innovative new product, that is sure to become a household name - 'Woolpack'.

Using waste wool as an insulated packaging solution, she has so far replaced 7.5 million polystyrene boxes.

Skye and Penny were thrilled to be interviewed by Weekend Sunrise on the Women Behind Wool initiative.

If there was an Australian Wool Industry Hall of Fame this woman should be in it.  Dr Meredith Sheil has done more to advance the wool industry's ethical and welfare standards than anyone in history.

Catriona Rowntree didn't grow up in the wool industry but has a genuine love for the fibre and her enthusiasm for wool is endless.  So much so that a daggy TV story on the wool industry compelled her to offer her services to promote wool.

Meet Rosie Mitchell who farms wool alongside her 86 year old mother Caroline Spittle and her 23 year old daughter who's also wearing wool as an international catwalk model.

The Who Made My Clothes movement is a fantastic initiative to take you, the customer, on a journey to see how your clothes are made.  We want to take you a step further back on that journey and introduce you to the women who GREW your clothes.

Penny started her knitwear label, Lady Kate to make a new generation of women fall in love with Australian Merino wool.  Wouldn't it be amazing if Australian women were passionate brand advocates for this beautiful, homegrown fibre?